aramesh-backend/backend/app/seed_data_en.py

"""ترجمه انگلیسی داده‌های اولیه سایت — ساختار یک‌به‌یک با seed_data.py.

هر فهرست هم‌طول و هم‌ترتیب با معادل فارسی خود است تا seed.py بتواند با zip
ادغام کند و backfill مهاجرت بتواند سطرهای موجود را پر کند. فقط فیلدهای
`*_en` ملاک ادغام‌اند؛ کلیدهای هم‌نام با فارسی (مثل title یا body) صرفاً
برای خواندن راحت‌تر مترجم آمده‌اند و در ادغام نادیده گرفته می‌شوند.
فیلدهای تطبیق (slug، key، page_key، src) عیناً مقدار فارسی‌اند.
"""

from .seed_data import IMAGES

BRAND = {
    "name": "گروه ساختمانی آرامش",
    "name_en": "Aramesh Construction Group",
    "address": "تهران، خیابان ولیعصر، برج آرامش، طبقه هجدهم",
    "address_en": "Valiasr St., Aramesh Tower, 18th Floor, Tehran, Iran",
}

SERVICES = [
    {"title": "طراحی معماری", "title_en": "Architectural Design", "desc": "خلق فرم‌های معاصر با نگاه ایرانی؛ از کانسپت اولیه تا نقشه‌های اجرایی و جزئیات نما.", "desc_en": "Contemporary forms with an Iranian eye — from the first concept to construction drawings and facade details.", "icon": "draft"},
    {"title": "ساخت برج‌های مسکونی", "title_en": "Residential Towers", "desc": "اجرای برج‌های بلندمرتبه با استانداردهای سازه‌ای بین‌المللی و کیفیت تحویل بی‌نقص.", "desc_en": "High-rise execution built on international structural standards and a flawless handover quality.", "icon": "tower"},
    {"title": "مجتمع‌های تجاری", "title_en": "Commercial Complexes", "desc": "طراحی و ساخت مراکز تجاری با مطالعه دقیق جریان مخاطب و بازدهی بلندمدت سرمایه.", "desc_en": "Retail destinations designed and built around precise visitor-flow studies and long-term returns.", "icon": "mall"},
    {"title": "ویلاسازی", "title_en": "Private Villas", "desc": "ویلاهای اختصاصی هم‌نشین با طبیعت؛ محرمانگی، نور طبیعی و مصالح ماندگار.", "desc_en": "Bespoke villas in harmony with nature — privacy, natural light and enduring materials.", "icon": "villa"},
    {"title": "بازسازی", "title_en": "Renovation", "desc": "بازآفرینی ساختمان‌های موجود با ارتقای سازه، نما و تجربه زندگی در فضا.", "desc_en": "Reimagining existing buildings with upgraded structure, facades and living experience.", "icon": "renew"},
    {"title": "مدیریت پروژه", "title_en": "Project Management", "desc": "کنترل هم‌زمان زمان، هزینه و کیفیت با گزارش‌دهی شفاف در تمام مراحل ساخت.", "desc_en": "Controlling time, cost and quality in parallel with transparent reporting at every stage.", "icon": "manage"},
    {"title": "سرمایه‌گذاری ساختمانی", "title_en": "Real Estate Investment", "desc": "ساختارهای مشارکت شفاف، ارزیابی ریسک و طراحی سبد ملکی متناسب با سرمایه شما.", "desc_en": "Transparent partnership structures, risk assessment and property portfolios tailored to your capital.", "icon": "invest"},
    {"title": "محوطه‌سازی و لنداسکیپ", "title_en": "Landscape Design", "desc": "طراحی حیاط، بام سبز و مسیرهای دسترسی؛ ادامه معماری در فضای باز پروژه.", "desc_en": "Courtyards, green roofs and pathways — architecture carried on into the open air.", "icon": "landscape"},
]

STATS = [
    {"value": 21, "suffix": "+", "suffix_en": "+", "label": "سال تجربه ساخت", "label_en": "Years of building experience"},
    {"value": 47, "suffix": "", "suffix_en": "", "label": "پروژه تحویل‌شده", "label_en": "Projects delivered"},
    {"value": 860, "suffix": "هزار", "suffix_en": "K", "label": "مترمربع زیربنا", "label_en": "Square meters built"},
    {"value": 1200, "suffix": "+", "suffix_en": "+", "label": "خانواده ساکن", "label_en": "Resident families"},
]

PROJECTS = [
    {
        "slug": "aramesh-elahieh",
        "title": "برج آرامش الهیه",
        "title_en": "Aramesh Elahieh Tower",
        "location": "تهران، الهیه",
        "location_en": "Elahieh, Tehran",
        "year": "۱۴۰۲",
        "year_en": "2023",
        "area": "۲۴٬۰۰۰ متر مربع",
        "area_en": "24,000 m²",
        "floors": "۱۸ طبقه",
        "floors_en": "18 floors",
        "units": "۵۶ واحد",
        "units_en": "56 units",
        "client": "سرمایه‌گذاری خصوصی",
        "client_en": "Private investor",
        "summary": "یک برج مسکونی لوکس با نمای سنگ تراورتن و پوسته دوپوسته‌ای که مصرف انرژی را تا ۳۵ درصد کاهش داده است.",
        "summary_en": "A luxury residential tower with travertine cladding and a double-skin facade that cuts energy use by up to 35%.",
        "body": [],
        "body_en": [
            "Aramesh Elahieh Tower was designed on a site with a natural northward slope — an opportunity that placed the lobby, pool and shared spaces on three different levels and gave every unit an unobstructed view of the city.",
            "The outer shell combines light travertine stone with floor-to-ceiling triple-glazed windows. Copper-toned vertical louvers break the direct summer sun while letting winter light pour in.",
            "Construction was completed in thirty-two months, and every unit was sold before handover.",
        ],
    },
    {
        "slug": "parseh-mall",
        "title": "مجتمع تجاری پارسه",
        "title_en": "Parseh Shopping Mall",
        "location": "اصفهان، مرکز شهر",
        "location_en": "City center, Isfahan",
        "year": "۱۴۰۱",
        "year_en": "2022",
        "area": "۳۸٬۵۰۰ متر مربع",
        "area_en": "38,500 m²",
        "floors": "۷ طبقه",
        "floors_en": "7 floors",
        "units": "۱۴۰ واحد تجاری",
        "units_en": "140 retail units",
        "client": "گروه سرمایه‌گذاری پارسه",
        "client_en": "Parseh Investment Group",
        "summary": "مرکز تجاری با آتریوم مرکزی و نورگیر سقفی که جریان مخاطب را به‌صورت طبیعی در همه ترازها توزیع می‌کند.",
        "summary_en": "A retail center with a central atrium and roof light-wells that naturally distribute visitor flow across every level.",
        "body": [],
        "body_en": [
            "A visitor-behavior study before design showed that the shortest vertical path was the key to the complex's commercial success — so the central atrium with diagonal escalators sits at the heart of the plan.",
            "Low-E glazing on the roof light-well carries daylight down to level B2 and measurably cuts artificial lighting consumption.",
            "The complex opened two months ahead of the contractual schedule.",
        ],
    },
    {
        "slug": "daryakenar-villas",
        "title": "ویلاهای دریاکنار",
        "title_en": "Daryakenar Villas",
        "location": "مازندران، نوشهر",
        "location_en": "Nowshahr, Mazandaran",
        "year": "۱۴۰۰",
        "year_en": "2021",
        "area": "۹٬۲۰۰ متر مربع",
        "area_en": "9,200 m²",
        "floors": "۲ طبقه",
        "floors_en": "2 floors",
        "units": "۱۲ ویلا",
        "units_en": "12 villas",
        "client": "مجموعه خصوصی دریاکنار",
        "client_en": "Daryakenar Private Estate",
        "summary": "دوازده ویلای اختصاصی با چیدمان شانه‌ای که برای هر واحد، دید مستقیم به دریا و محرمانگی کامل فراهم می‌کند.",
        "summary_en": "Twelve bespoke villas in a comb layout that gives each unit a direct sea view and complete privacy.",
        "body": [],
        "body_en": [
            "The comb layout of the villas is the result of dozens of view-angle studies: no villa overlooks another, and all of them open onto the sea.",
            "The materials answer the humid northern climate: thermowood, exposed concrete and salt-resistant coatings on the facade metals.",
            "The landscape was designed with native plants to keep annual irrigation demand to a minimum.",
        ],
    },
    {
        "slug": "niavaran-twins",
        "title": "برج دوقلوی نیاوران",
        "title_en": "Niavaran Twin Towers",
        "location": "تهران، نیاوران",
        "location_en": "Niavaran, Tehran",
        "year": "۱۳۹۹",
        "year_en": "2020",
        "area": "۳۱٬۷۰۰ متر مربع",
        "area_en": "31,700 m²",
        "floors": "۲۰ طبقه",
        "floors_en": "20 floors",
        "units": "۸۰ واحد",
        "units_en": "80 units",
        "client": "مشارکت با مالکان زمین",
        "client_en": "Partnership with landowners",
        "summary": "دو برج همسان با پادست مشترک که فضاهای رفاهی و پارکینگ‌ها را در یک تراز واحد ادغام می‌کند.",
        "summary_en": "Two identical towers on a shared podium that merges amenities and parking into a single level.",
        "body": [],
        "body_en": [
            "The two towers rest on a shared podium — a decision that let the amenities, event hall and parking be shared between the buildings and reduced the footprint on the garden.",
            "The structure uses shear walls with post-tensioned slabs so the interior spans stay free and the floor plans remain customizable.",
        ],
    },
    {
        "slug": "kish-garden-tower",
        "title": "باغ‌برج کیش",
        "title_en": "Kish Garden Tower",
        "location": "کیش، مروارید",
        "location_en": "Marvàrid, Kish Island",
        "year": "۱۴۰۵ (پیش‌بینی)",
        "year_en": "2026 (expected)",
        "area": "۱۸٬۴۰۰ متر مربع",
        "area_en": "18,400 m²",
        "floors": "۱۴ طبقه",
        "floors_en": "14 floors",
        "units": "۶۲ واحد اقامتی",
        "units_en": "62 hospitality units",
        "client": "صندوق پروژه‌محور آرامش",
        "client_en": "Aramesh Project Fund",
        "summary": "باغ‌برجی اقامتی با تراس‌های سبز پیوسته که در حال ساخت است؛ پیشرفت فیزیکی پروژه ۴۸ درصد.",
        "summary_en": "A hospitality garden tower with continuous green terraces, currently under construction — 48% complete.",
        "body": [],
        "body_en": [
            "The continuous green terraces form a living skin that measurably lowers the facade surface temperature in the island's hot climate.",
            "The structure has reached the ninth floor, and facade installation has begun on the southern elevation.",
        ],
    },
    {
        "slug": "aramesh-business-center",
        "title": "مرکز تجاری آرامش تهران",
        "title_en": "Aramesh Business Center Tehran",
        "location": "تهران، سعادت‌آباد",
        "location_en": "Saadatabad, Tehran",
        "year": "۱۴۰۶ (پیش‌بینی)",
        "year_en": "2027 (expected)",
        "area": "۲۷٬۳۰۰ متر مربع",
        "area_en": "27,300 m²",
        "floors": "۱۲ طبقه",
        "floors_en": "12 floors",
        "units": "۹۰ دفتر اداری",
        "units_en": "90 offices",
        "client": "مشارکت با هلدینگ آرامش",
        "client_en": "Partnership with Aramesh Holding",
        "summary": "مجتمع اداری-تجاری با هسته مرکزی شفاف و لابی دوبلکس؛ در مرحله اجرای سفت‌کاری.",
        "summary_en": "An office-retail complex with a transparent central core and double-height lobby; currently in structural works.",
        "body": [],
        "body_en": [
            "The space planning was built around flexible offices: every level can be divided into two, three or six independent units.",
            "Mechanical installations are progressing in parallel with the structural works to shorten the overall timeline.",
        ],
    },
]

BEFORE_AFTER = {
    "title": "از کانسپت تا خلق واقعیت",
    "title_en": "From Concept to Reality",
    "lead": "دستگیره را بکشید و ببینید نمای ساختمانی چگونه از حالت اولیه به فرم مدرن تبدیل می‌شود.",
    "lead_en": "Drag the handle to see how a building facade turns from a raw concept into its modern form.",
    "before_label": "کانسپت اولیه",
    "before_label_en": "Initial concept",
    "after_label": "پروژه تکمیل‌شده",
    "after_label_en": "Completed project",
}

TIMELINE = [
    {"year": "۱۳۸۳", "year_en": "2004", "title": "آغاز مسیر", "title_en": "The Journey Begins", "desc": "تأسیس دفتر معماری آرامش با تیمی چهارنفره و نخستین پروژه بازسازی در تهران.", "desc_en": "Aramesh Architecture Office is founded by a four-person team, taking on its first renovation project in Tehran.", "image": IMAGES[2]},
    {"year": "۱۳۸۵", "year_en": "2006", "title": "نخستین ساخت مستقل", "title_en": "First Independent Build", "desc": "تحویل اولین ساختمان مسکونی هفت‌طبقه؛ آغاز همکاری با پیمانکاران سازه‌ای بزرگ.", "desc_en": "Delivery of the first seven-story residential building and the start of partnerships with major structural contractors.", "image": IMAGES[0]},
    {"year": "۱۳۸۷", "year_en": "2008", "title": "ورود به بازار تجاری", "title_en": "Entering Commercial Market", "desc": "طراحی و اجرای اولین مجتمع تجاری با رویکرد بازدهی سرمایه و جریان مخاطب.", "desc_en": "Design and execution of the first commercial complex, driven by capital returns and visitor flow.", "image": IMAGES[1]},
    {"year": "۱۳۸۹", "year_en": "2010", "title": "استاندارد بین‌المللی", "title_en": "International Standards", "desc": "استقرار نظام کنترل کیفیت و دریافت گواهی‌نامه‌های مدیریت پروژه.", "desc_en": "A quality-control system is established and project-management certifications are earned.", "image": IMAGES[4]},
    {"year": "۱۳۹۵", "year_en": "2016", "title": "بلندمرتبه‌سازی", "title_en": "Going High-Rise", "desc": "آغاز ساخت نخستین برج بیست‌طبقه شرکت در شمال تهران.", "desc_en": "Construction begins on the company's first twenty-story tower in northern Tehran.", "image": IMAGES[3]},
    {"year": "۱۴۰۳", "year_en": "Today", "title": "گروه ساختمانی آرامش امروز", "title_en": "Aramesh Construction Group Today", "desc": "پرتفوی ۴۷ پروژه، دفاتر در سه شهر و صندوق سرمایه‌گذاری ساختمانی اختصاصی.", "desc_en": "A portfolio of 47 projects, offices in three cities and a dedicated real estate investment fund.", "image": IMAGES[0]},
]

WHY = [
    {"title": "کیفیت بدون مصالحه", "title_en": "Quality Without Compromise", "desc": "انتخاب مصالح و مجریان بر اساس ماندگاری چنددهه‌ای، نه سریع‌ترین تحویل.", "desc_en": "Materials and subcontractors are chosen for decades of durability, not the fastest delivery."},
    {"title": "شفافیت مالی کامل", "title_en": "Full Financial Transparency", "desc": "گزارش ماهانه هزینه‌ها و پیشرفت فیزیکی برای همه شرکای پروژه.", "desc_en": "Monthly reporting of costs and physical progress for every project partner."},
    {"title": "تحویل به‌موقع", "title_en": "On-Time Delivery", "desc": "۹۴٪ پروژه‌های ما در بازه زمانی قراردادی یا زودتر تحویل داده شده‌اند.", "desc_en": "94% of our projects have been delivered on or ahead of the contractual schedule."},
    {"title": "طراحی اختصاصی", "title_en": "Bespoke Design", "desc": "هیچ نقشه‌ای دو بار اجرا نمی‌شود؛ هر پروژه هویت معماری خودش را دارد.", "desc_en": "No drawing is ever executed twice — every project has its own architectural identity."},
    {"title": "خدمات پس از تحویل", "title_en": "After-Sales Service", "desc": "پنج سال پشتیبانی فنی و نگهداری تأسیسات پس از تحویل کلید.", "desc_en": "Five years of technical support and building-systems maintenance after handover."},
    {"title": "پایداری و انرژی", "title_en": "Sustainability & Energy", "desc": "طراحی پوسته و تأسیسات با هدف کاهش مصرف انرژی تا ۳۵ درصد.", "desc_en": "Envelope and building systems designed to cut energy consumption by up to 35%."},
]

TESTIMONIALS = [
    {"name": "مهندس سارا کیانی", "name_en": "Sara Kiani", "role": "سرمایه‌گذار پروژه پارسه", "role_en": "Investor, Parseh Mall project", "quote": "گزارش‌های ماهانه گروه ساختمانی آرامش آن‌قدر دقیق بود که هیچ‌وقت نیاز نشد نگران سرمایه‌ام باشم. پروژه دو ماه زودتر از موعد به بهره‌برداری رسید.", "quote_en": "Aramesh's monthly reports were so precise that I never had to worry about my investment. The project opened two months ahead of schedule."},
    {"name": "دکتر امیرحسین راد", "name_en": "Dr. Amirhossein Rad", "role": "ساکن برج الهیه", "role_en": "Resident, Elahieh Tower", "quote": "کیفیت اجرا در جزئیاتی دیده می‌شود که معمولاً کسی به آن‌ها فکر نمی‌کند؛ از عایق صوتی پنجره‌ها تا نور غیرمستقیم راهروها.", "quote_en": "The build quality shows in details nobody usually thinks about — from the acoustic insulation of the windows to the indirect lighting in the corridors."},
    {"name": "مریم دلاور", "name_en": "Maryam Delavar", "role": "مدیر مجموعه ویلاهای دریاکنار", "role_en": "Manager, Daryakenar Villas", "quote": "همکاری با تیم طراحی، تجربه‌ای واقعاً حرفه‌ای بود. ایده‌های ما را شنیدند و به زبان معماری ترجمه کردند.", "quote_en": "Working with the design team was a truly professional experience. They listened to our ideas and translated them into architecture."},
]

TEAM = [
    {"name": "کامران آرامش", "name_en": "Kamran Aramesh", "role": "بنیان‌گذار و مدیرعامل", "role_en": "Founder & CEO", "bio": "بیش از سه دهه تجربه در ساخت بلندمرتبه.", "bio_en": "Three decades of high-rise construction experience."},
    {"name": "نگار شریفی", "name_en": "Negar Sharifi", "role": "مدیر ارشد طراحی", "role_en": "Chief Design Officer", "bio": "معمار ارشد، فارغ‌التحصیل دانشگاه تهران و میلان.", "bio_en": "Senior architect, graduate of the University of Tehran and Milan."},
    {"name": "بهزاد مرادی", "name_en": "Behzad Moradi", "role": "مدیر اجرایی پروژه‌ها", "role_en": "Director of Project Execution", "bio": "مسئول کنترل کیفیت و زمان‌بندی همه کارگاه‌ها.", "bio_en": "Responsible for quality control and scheduling across all sites."},
    {"name": "الهام نیک‌آیین", "name_en": "Elham Nikaein", "role": "مدیر سرمایه‌گذاری", "role_en": "Investment Director", "bio": "طراح ساختارهای مشارکت و تحلیل بازدهی ملکی.", "bio_en": "Designs partnership structures and analyzes property returns."},
]

ARTICLES = [
    {
        "slug": "natural-light",
        "title": "معماری آرام: چرا نور طبیعی گران‌ترین مصالح ساختمان است؟",
        "title_en": "Quiet Architecture: Why Is Natural Light the Most Expensive Building Material?",
        "date": "۲۴ مرداد ۱۴۰۳",
        "date_en": "August 14, 2024",
        "category": "معماری",
        "category_en": "Architecture",
        "read": "۶ دقیقه",
        "read_en": "6 min read",
        "excerpt": "نور طبیعی نه‌تنها کیفیت زندگی در فضا را تعیین می‌کند، بلکه مستقیماً بر مصرف انرژی و ارزش بلندمدت ملک اثر می‌گذارد.",
        "excerpt_en": "Natural light not only defines the quality of life in a space — it directly affects energy consumption and the long-term value of the property.",
        "body": [],
        "body_en": [
            "In the construction market, a unit's value is usually measured in square meters. But our experience over the past twenty years shows that the quality of light is more decisive than a few extra meters.",
            "Building orientation, bay depth and floor-to-ceiling height are the three main variables of natural light. The decision on all three is made before the first plan is drawn — and is hardly reversible afterwards.",
            "In Aramesh Elahieh Tower, rotating the building mass 12 degrees off north added two hours of useful winter light to the units — a cost-free decision with a decades-long effect.",
            "Our advice for choosing a unit is simple: visit at mid-morning and late afternoon, and judge the quality of light at exactly the hours you are actually home.",
        ],
    },
    {
        "slug": "real-estate-portfolio",
        "title": "راهنمای انتخاب سبد سرمایه‌گذاری ملکی در بازار امروز",
        "title_en": "A Guide to Building a Real Estate Portfolio in Today's Market",
        "date": "۱۰ مرداد ۱۴۰۳",
        "date_en": "July 31, 2024",
        "category": "سرمایه‌گذاری",
        "category_en": "Investment",
        "read": "۹ دقیقه",
        "read_en": "9 min read",
        "excerpt": "سه معیار کلیدی برای تشکیل سبدی متعادل از دارایی ملکی، بر اساس افق زمانی و سطح ریسک شما.",
        "excerpt_en": "Three key criteria for building a balanced property portfolio, based on your time horizon and risk appetite.",
        "body": [],
        "body_en": [
            "A balanced property portfolio mixes assets with different liquidity — not all capital in one long-term project, not all in ready units.",
            "Time horizon is the first criterion. If your plan is shorter than two years, pre-purchasing in a project that has just started is a risky choice.",
            "The second criterion is reporting transparency. Without monthly reports of physical and financial progress, assessing the state of your capital is practically impossible.",
            "The third criterion is diversity of use. A residential–commercial mix measurably reduces the volatility of portfolio returns in downturns.",
        ],
    },
    {
        "slug": "facade-quality",
        "title": "پنج نکته فنی که کیفیت نما را پس از ده سال مشخص می‌کند",
        "title_en": "Five Technical Details That Reveal Facade Quality After Ten Years",
        "date": "۲۸ تیر ۱۴۰۳",
        "date_en": "July 18, 2024",
        "category": "اجرا",
        "category_en": "Construction",
        "read": "۵ دقیقه",
        "read_en": "5 min read",
        "excerpt": "نمای ساختمان در سال اول زیبا به نظر می‌رسد؛ تفاوت کیفیت اجرا در سال دهم آشکار می‌شود.",
        "excerpt_en": "A facade looks beautiful in its first year; the difference in workmanship shows in its tenth.",
        "body": [],
        "body_en": [
            "Mechanical fixings of facade stone matter more than the stone itself. Adhesive fixing has a short life in Iran's hot-and-cold climate.",
            "Contraction joints must be designed on the drawing, not decided on site — their absence is the first cause of horizontal facade cracks.",
            "Window perimeter waterproofing is the most frequent point of failure. Installing waterproofing tape before the sill goes in removes that risk.",
            "Hot-dip galvanized sub-structures cost marginally more than painted ones — and last many times longer.",
            "Finally, take the annual facade inspection seriously: repairing one joint costs next to nothing compared with redoing the whole facade.",
        ],
    },
    {
        "slug": "commercial-yield",
        "title": "چگونه بازدهی یک پروژه تجاری را پیش از ساخت تخمین بزنیم؟",
        "title_en": "How to Estimate a Commercial Project's Yield Before Building It",
        "date": "۱۵ تیر ۱۴۰۳",
        "date_en": "July 5, 2024",
        "category": "سرمایه‌گذاری",
        "category_en": "Investment",
        "read": "۷ دقیقه",
        "read_en": "7 min read",
        "excerpt": "مدل ساده‌ای برای برآورد بازدهی، بر پایه جریان مخاطب، ترکیب واحدها و نرخ اجاره منطقه.",
        "excerpt_en": "A simple yield-estimation model based on visitor flow, unit mix and local rental rates.",
        "body": [],
        "body_en": [
            "Estimating commercial yield starts with three numbers: daily visitor flow, the rental rate per square meter in the area, and the net-to-gross floor ratio.",
            "A common mistake is ignoring the upper levels. Without a well-designed vertical path, levels three and above usually fail to reach even half of the ground-floor rate.",
            "Finally, write the conservative scenario too — if the project still makes sense in the pessimistic case, the investment is a rational one.",
        ],
    },
    {
        "slug": "facade-materials",
        "title": "مصالح نما: مقایسه سنگ، کامپوزیت و ترموود در اقلیم ایران",
        "title_en": "Facade Materials: Stone, Composite and Thermowood in Iran's Climate",
        "date": "۲ تیر ۱۴۰۳",
        "date_en": "June 22, 2024",
        "category": "اجرا",
        "category_en": "Construction",
        "read": "۸ دقیقه",
        "read_en": "8 min read",
        "excerpt": "هر مصالح نما در اقلیم متفاوتی درست کار می‌کند؛ انتخاب اشتباه، هزینه نگهداری را چند برابر می‌کند.",
        "excerpt_en": "Every facade material works in the right climate; the wrong choice multiplies maintenance costs.",
        "body": [],
        "body_en": [
            "In a dry climate, stone has the best durability — but its weight demands a precise sub-structure and structural calculations.",
            "Composite is the fast, light choice, provided you pick a fire-rated grade and account for thermal expansion along the sheet.",
            "In the humid northern climate, thermowood is the best aesthetic answer — with a twice-yearly maintenance schedule.",
        ],
    },
    {
        "slug": "renovate-or-rebuild",
        "title": "بازسازی یا نوسازی؟ معیارهای تصمیم‌گیری برای مالکان",
        "title_en": "Renovate or Rebuild? Decision Criteria for Property Owners",
        "date": "۲۰ خرداد ۱۴۰۳",
        "date_en": "June 9, 2024",
        "category": "معماری",
        "category_en": "Architecture",
        "read": "۶ دقیقه",
        "read_en": "6 min read",
        "excerpt": "اگر عمر سازه و ضوابط شهری اجازه دهند، بازسازی می‌تواند بازدهی بالاتری از تخریب کامل داشته باشد.",
        "excerpt_en": "If the structure's age and city regulations allow, renovation can outperform full demolition and rebuild.",
        "body": [],
        "body_en": [
            "First the structure is assessed: if seismic retrofitting costs more than 40% of a new build, rebuilding is the more rational option.",
            "The second criterion is today's urban regulations. Sometimes demolition grants you less permissible floor area — which changes the decision entirely.",
            "In renovation, the greatest added value comes from three places: the facade, the entrance and the re-planning of the interior.",
        ],
    },
]

FAQS = [
    {"question": "حداقل سرمایه برای مشارکت در پروژه‌های گروه ساختمانی آرامش چقدر است؟", "question_en": "What is the minimum capital to join Aramesh Construction Group projects?", "answer": "ساختار مشارکت هر پروژه متفاوت است، اما معمولاً واحدهای سرمایه‌گذاری از سطح مشخصی آغاز می‌شوند و جزئیات دقیق در جلسه ارزیابی اولیه ارائه می‌شود.", "answer_en": "Each project's partnership structure is different, but investment units usually start from a defined level, and the exact details are presented in the initial assessment meeting."},
    {"question": "مدت زمان معمول ساخت یک برج مسکونی چقدر است؟", "question_en": "How long does it take to build a residential tower?", "answer": "بسته به تعداد طبقات و شرایط زمین، میانگین اجرای یک برج مسکونی بین ۲۸ تا ۴۲ ماه از زمان صدور پروانه تا تحویل کلید است.", "answer_en": "Depending on the number of floors and site conditions, a residential tower takes on average 28 to 42 months from permit issuance to key handover."},
    {"question": "آیا امکان تغییر نقشه داخلی واحد وجود دارد؟", "question_en": "Can the unit's interior layout be customized?", "answer": "بله. تا پیش از پایان مرحله سفت‌کاری، امکان شخصی‌سازی پلان داخلی با هماهنگی تیم طراحی و تأیید سازه فراهم است.", "answer_en": "Yes. Until the structural phase is complete, the interior plan can be customized in coordination with the design team and structural approval."},
    {"question": "خدمات پس از تحویل شامل چه مواردی می‌شود؟", "question_en": "What does the after-sales service include?", "answer": "پنج سال پشتیبانی فنی تأسیسات مکانیکی و برقی، بازدید دوره‌ای سالانه و تضمین اجرای نما و عایق‌کاری.", "answer_en": "Five years of technical support for mechanical and electrical systems, an annual inspection, and warranty on facade work and insulation."},
    {"question": "پروژه‌ها در چه شهرهایی اجرا می‌شوند؟", "question_en": "In which cities do you build?", "answer": "در حال حاضر تهران، اصفهان و سواحل شمالی کشور مناطق اصلی فعالیت ما هستند و پروژه‌ای نیز در جزیره کیش در دست ساخت است.", "answer_en": "Tehran, Isfahan and the northern coasts are currently our main regions, and a project is also under construction on Kish Island."},
]

NAV_ITEMS = [
    {"label": "صفحه اصلی", "label_en": "Home", "href": "/"},
    {"label": "درباره ما", "label_en": "About", "href": "/about"},
    {"label": "خدمات", "label_en": "Services", "href": "/services"},
    {"label": "پروژه‌ها", "label_en": "Projects", "href": "/projects"},
    {"label": "سرمایه‌گذاری", "label_en": "Investment", "href": "/investment"},
    {"label": "وبلاگ", "label_en": "Blog", "href": "/blog"},
    {"label": "سوالات متداول", "label_en": "FAQ", "href": "/faq"},
    {"label": "تماس با ما", "label_en": "Contact", "href": "/contact"},
]

HERO = {
    "kicker": "از سال ۱۳۸۳ — تهران، اصفهان، سواحل شمال",
    "kicker_en": "Since 2004 — Tehran, Isfahan, Northern Coasts",
    "title": "ساختمانی که آرامش را معماری می‌کند",
    "title_en": "A building that architects tranquility",
    "title_highlight": "معماری",
    "title_highlight_en": "architects",
    "subtitle": "طراحی، ساخت و سرمایه‌گذاری در پروژه‌های مسکونی و تجاری لوکس؛ با استانداردی که در جزئیات دیده می‌شود و در سال‌ها دوام می‌آورد.",
    "subtitle_en": "Design, construction and investment in luxury residential and commercial projects — to a standard you can see in the details and trust for years.",
    "badge_value": "۴۷",
    "badge_value_en": "47",
    "badge_label": "پروژه تحویل‌شده در بیست‌ویک سال فعالیت حرفه‌ای",
    "badge_label_en": "Projects delivered in twenty-one years of professional work",
    "cta_primary_label": "مشاهده پروژه‌ها",
    "cta_primary_label_en": "View Projects",
    "cta_secondary_label": "مشاوره سرمایه‌گذاری",
    "cta_secondary_label_en": "Investment Advisory",
    "scroll_label": "اسکرول کنید",
    "scroll_label_en": "Scroll",
}

STORY = {
    "title": "درباره ی ما",
    "title_en": "About Us",
    "paragraphs": [],
    "paragraphs_en": [
        "Aramesh Construction Group began as a small architecture office and is today one of Iran's recognized names in luxury construction. Through all these years one principle has not changed: a building must be made for living, not for a quick sale.",
        "Every project starts with a study of the land, light, climate and the residents' way of life; then the design, structural and execution teams carry it through a single process to key handover.",
    ],
    "quote": "«ساختمان برای ما فقط آجر و بتن نیست؛ بلکه تعهدی است به کیفیت زندگی ساکنان. ما فضاهایی می‌سازیم که در گذر زمان ارزش و هویت خود را حفظ کنند.»",
    "quote_en": "\u201cA building, for us, is not just brick and concrete; it is a commitment to the quality of life of its residents. We build spaces that keep their value and identity as time passes.\u201d",
    "quote_author": "کامران آرامش — مدیرعامل شرکت ساختمانی آرامش",
    "quote_author_en": "Kamran Aramesh — CEO, Aramesh Construction Group",
    "stat1_value": "۹۴٪",
    "stat1_value_en": "94%",
    "stat1_label": "تحویل به‌موقع پروژه‌ها",
    "stat1_label_en": "On-time project delivery",
    "stat2_value": "۵ سال",
    "stat2_value_en": "5 years",
    "stat2_label": "پشتیبانی پس از تحویل",
    "stat2_label_en": "Post-handover support",
    "link_label": "داستان کامل ما",
    "link_label_en": "Our full story",
    "bento": [],
    "bento_en": [
        {"src": IMAGES[0], "alt": "Facade of an Aramesh residential tower in Tehran"},
        {"src": IMAGES[1], "alt": "Central atrium of Parseh Shopping Mall"},
        {"src": IMAGES[2], "alt": "Villas built on the northern coasts"},
        {"src": IMAGES[3], "alt": "Night view of the Niavaran Twin Towers"},
    ],
}

SECTION_HEADINGS = [
    {"key": "services", "title_en": "Services", "lead_en": "From the first line on paper to key handover, capital management and landscape design — every stage under one roof and one quality-control system."},
    {"key": "featured_projects", "title_en": "Featured Projects", "lead_en": "The work that says the most about our standard — both the delivered projects and the ones under construction today.", "cta_label_en": "All Projects"},
    {"key": "gallery", "title_en": "Gallery", "lead_en": "Frames from the sites and delivered projects of Aramesh Construction Group."},
    {"key": "timeline", "title_en": "Our Path", "lead_en": "From a four-person office to 47 projects. Walk through the timeline of our work."},
    {"key": "why_us", "title_en": "Why Aramesh Construction Group", "lead_en": "Six reasons clients and investors come back to us a second time."},
    {"key": "testimonials", "title_en": "Client Testimonials"},
    {"key": "team", "title_en": "Our Team", "lead_en": "The people who make each project's key decisions — and answer for them."},
    {"key": "articles", "label_en": "Blog", "title_en": "Latest Articles", "lead_en": "Notes from the architecture, execution and investment teams of Aramesh Construction Group on what's happening on site and in the market.", "cta_label_en": "All Articles"},
    {"key": "faq", "title_en": "Frequently Asked Questions", "lead_en": "Short answers to the questions investors and buyers ask most."},
    {"key": "investment_models", "title_en": "Partnership Models", "lead_en": "Depending on your capital, time horizon and risk appetite, one of these three paths is right for you."},
    {"key": "process", "title_en": "How We Work", "lead_en": "Four transparent steps, from the first meeting to key handover."},
]

PAGE_HEROES = [
    {"key": "about", "title_en": "About Us", "lead_en": "Aramesh Construction Group is a team of architects, structural engineers and project managers working in luxury construction since 2004."},
    {"key": "services", "title_en": "Services", "lead_en": "Eight specialized fields covering a building project's full cycle, from idea to operation."},
    {"key": "projects", "title_en": "Projects", "lead_en": "A collection of residential towers, commercial centers and private villas — from delivered projects to today's active sites."},
    {"key": "investment", "title_en": "Investment", "lead_en": "Three clear paths into the luxury construction market, with transparent financial structures and regular reporting."},
    {"key": "blog", "title_en": "Blog", "lead_en": "Notes from the architecture, execution and investment teams of Aramesh Construction Group on what's happening on site and in the market."},
    {"key": "faq", "title_en": "Frequently Asked Questions", "lead_en": "Before you call, the answer to your question might be right here. If not, we would be glad to talk directly."},
    {"key": "contact", "title_en": "Contact Us", "lead_en": "For construction consultancy, investment or a project visit, our teams in three cities are ready to respond."},
]

INVESTMENT_MODELS = [
    {
        "title": "مشارکت در ساخت",
        "title_en": "Joint Construction Partnership",
        "desc": "مالک زمین و گروه ساختمانی آرامش در سود پروژه شریک می‌شوند؛ اجرا، مجوزها و فروش بر عهده ماست.",
        "desc_en": "The landowner and Aramesh share the project's profit; execution, permits and sales are on us.",
        "points": [],
        "points_en": ["Free land assessment", "Transparent contract with performance guarantee", "Monthly progress reporting"],
    },
    {
        "title": "صندوق پروژه‌محور",
        "title_en": "Project-Based Fund",
        "desc": "سرمایه‌گذاری روی یک پروژه مشخص با واحدهای قابل خرید و بازدهی محاسبه‌شده در پایان دوره.",
        "desc_en": "Investment in a specific project with purchasable units and a calculated yield at the end of the term.",
        "points": [],
        "points_en": ["Minimum 24-month term", "Quarterly valuation reports", "Investment units are transferable"],
    },
    {
        "title": "پیش‌خرید واحد",
        "title_en": "Pre-Purchase",
        "desc": "خرید واحد مسکونی یا تجاری در مراحل ابتدایی ساخت با قیمت پیش از تکمیل و پرداخت مرحله‌ای.",
        "desc_en": "Buying a residential or commercial unit in the early stages of construction, at a pre-completion price with staged payments.",
        "points": [],
        "points_en": ["Payments staged to match progress", "Interior layout customization", "Delivery-time guarantee"],
    },
]

PROCESS_STEPS = [
    {"step": "۰۱", "step_en": "01", "title": "مطالعه و امکان‌سنجی", "title_en": "Study & Feasibility", "desc": "بررسی زمین، ضوابط شهری و تحلیل بازدهی اقتصادی پروژه.", "desc_en": "Site review, urban regulations and an economic yield analysis of the project."},
    {"step": "۰۲", "step_en": "02", "title": "طراحی و فاز اجرایی", "title_en": "Design & Construction Drawings", "desc": "کانسپت معماری، طراحی سازه و تأسیسات و تهیه نقشه‌های اجرایی.", "desc_en": "Architectural concept, structural and MEP design, and construction documentation."},
    {"step": "۰۳", "step_en": "03", "title": "اجرا و کنترل کیفیت", "title_en": "Execution & Quality Control", "desc": "ساخت با نظارت مستمر، گزارش ماهانه پیشرفت و کنترل هزینه.", "desc_en": "Construction with continuous supervision, monthly progress reports and cost control."},
    {"step": "۰۴", "step_en": "04", "title": "تحویل و پشتیبانی", "title_en": "Handover & Support", "desc": "تحویل کلید، آموزش بهره‌برداری و پنج سال پشتیبانی فنی.", "desc_en": "Key handover, operating walkthrough and five years of technical support."},
]

OFFICES = [
    {"city": "تهران", "city_en": "Tehran", "address": "خیابان ولیعصر، برج آرامش، طبقه هجدهم", "address_en": "Valiasr St., Aramesh Tower, 18th Floor", "hours": "شنبه تا چهارشنبه، ۹ تا ۱۸", "hours_en": "Saturday–Wednesday, 9 AM–6 PM"},
    {"city": "اصفهان", "city_en": "Isfahan", "address": "خیابان چهارباغ بالا، مجتمع پارسه، طبقه ششم", "address_en": "Chaharbagh Bala St., Parseh Complex, 6th Floor", "hours": "شنبه تا چهارشنبه، ۹ تا ۱۷", "hours_en": "Saturday–Wednesday, 9 AM–5 PM"},
    {"city": "نوشهر", "city_en": "Nowshahr", "address": "بلوار دریا، دفتر پروژه دریاکنار", "address_en": "Darya Blvd., Daryakenar Project Office", "hours": "شنبه تا پنجشنبه، ۱۰ تا ۱۶", "hours_en": "Saturday–Thursday, 10 AM–4 PM"},
]

GALLERY_IMAGES = [
    {"src": IMAGES[0], "alt_en": "Aramesh Construction Group project, No. 1"},
    {"src": IMAGES[1], "alt_en": "Aramesh Construction Group project, No. 2"},
    {"src": IMAGES[2], "alt_en": "Aramesh Construction Group project, No. 3"},
    {"src": IMAGES[3], "alt_en": "Aramesh Construction Group project, No. 4"},
    {"src": IMAGES[4], "alt_en": "Aramesh Construction Group project, No. 5"},
    {"src": IMAGES[1], "alt_en": "Aramesh Construction Group project, No. 6"},
]

STATUS_LABELS = [
    {"key": "done", "label_en": "Completed"},
    {"key": "progress", "label_en": "In Progress"},
]

CONTACT_SECTION = {
    "label": "تماس با ما",
    "label_en": "Contact Us",
    "title": "پروژه‌تان را با ما در میان بگذارید",
    "title_en": "Tell Us About Your Project",
    "lead": "شماره‌تان را بگذارید؛ کارشناس ما در کمتر از یک روز کاری برای یک جلسه مشاوره رایگان تماس می‌گیرد.",
    "lead_en": "Leave your number — our expert will call you within one business day for a free consultation session.",
    "address_label": "دفتر مرکزی",
    "address_label_en": "Head Office",
    "phone_label": "تلفن",
    "phone_label_en": "Phone",
    "email_label": "ایمیل",
    "email_label_en": "Email",
    "name_label": "نام",
    "name_label_en": "Name",
    "name_placeholder": "نام و نام خانوادگی",
    "name_placeholder_en": "Full name",
    "phone_field_label": "شماره تلفن",
    "phone_field_label_en": "Phone number",
    "note_label": "توضیحات",
    "note_label_en": "Details",
    "note_optional_label": "(اختیاری)",
    "note_optional_label_en": "(optional)",
    "note_placeholder": "درباره پروژه یا درخواست خود بنویسید…",
    "note_placeholder_en": "Tell us about your project or request…",
    "submit_label": "ارسال درخواست مشاوره",
    "submit_label_en": "Request a Consultation",
    "sending_label": "در حال ارسال…",
    "sending_label_en": "Sending…",
    "success_title": "درخواست شما ثبت شد",
    "success_title_en": "Your Request Was Received",
    "success_text": "از اعتماد شما سپاسگزاریم. کارشناسان ما به‌زودی با شما تماس می‌گیرند.",
    "success_text_en": "Thank you for your trust. Our experts will contact you shortly.",
    "success_button_label": "ثبت درخواست جدید",
    "success_button_label_en": "Submit Another Request",
}

NEWSLETTER = {
    "title": "خبرنامه گروه ساختمانی آرامش",
    "title_en": "Aramesh Construction Group Newsletter",
    "lead": "هر ماه یک ایمیل: پروژه‌های جدید، فرصت‌های سرمایه‌گذاری و یادداشت‌های تیم معماری.",
    "lead_en": "One email a month: new projects, investment opportunities and notes from the architecture team.",
    "placeholder": "نشانی ایمیل شما",
    "placeholder_en": "Your email address",
    "button_label": "عضویت",
    "button_label_en": "Subscribe",
    "sending_label": "در حال ارسال…",
    "sending_label_en": "Sending…",
    "success_text": "عضویت شما ثبت شد.",
    "success_text_en": "Your subscription has been registered.",
}

FOOTER = {
    "about_text": "گروه ساختمانی آرامش از سال ۱۳۸۳ ساختمان‌هایی می‌سازد که قرار است چند نسل در آن‌ها زندگی کنند؛ معماری آرام، اجرای دقیق و سرمایه‌گذاری شفاف.",
    "about_text_en": "Since 2004, Aramesh Construction Group has been building for generations to come: calm architecture, precise execution and transparent investment.",
    "pages_heading": "صفحات",
    "pages_heading_en": "Pages",
    "services_heading": "خدمات",
    "services_heading_en": "Services",
    "contact_heading": "ارتباط با ما",
    "contact_heading_en": "Contact",
    "copyright": "© ۱۴۰۳ گروه ساختمانی آرامش — تمامی حقوق محفوظ است.",
    "copyright_en": "© 2025 Aramesh Construction Group — All rights reserved.",
    "tagline": "طراحی و ساخت با دقتِ معماری",
    "tagline_en": "Designed and built with architectural precision",
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        {"label": "LinkedIn", "href": "#", "icon": "linkedin"},
        {"label": "Telegram", "href": "#", "icon": "telegram"},
    ],
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    {"page_key": "about", "title_en": "About Us | Aramesh Construction Group", "description_en": "Architects, structural engineers and project managers in luxury construction since 2004."},
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