بک‌اند: مدل دوزبانه — ستون‌های _en، ترجمه کامل seed انگلیسی، backfill خودکار و پوسته سئوی /en/
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"""ترجمه انگلیسی داده‌های اولیه سایت — ساختار یک‌به‌یک با seed_data.py.
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هر فهرست هم‌طول و هم‌ترتیب با معادل فارسی خود است تا seed.py بتواند با zip
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ادغام کند و backfill مهاجرت بتواند سطرهای موجود را پر کند. فقط فیلدهای
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`*_en` ملاک ادغام‌اند؛ کلیدهای هم‌نام با فارسی (مثل title یا body) صرفاً
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برای خواندن راحت‌تر مترجم آمده‌اند و در ادغام نادیده گرفته می‌شوند.
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فیلدهای تطبیق (slug، key، page_key، src) عیناً مقدار فارسی‌اند.
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"""
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from .seed_data import IMAGES
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BRAND = {
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"name": "گروه ساختمانی آرامش",
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"name_en": "Aramesh Construction Group",
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"address": "تهران، خیابان ولیعصر، برج آرامش، طبقه هجدهم",
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"address_en": "Valiasr St., Aramesh Tower, 18th Floor, Tehran, Iran",
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}
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SERVICES = [
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{"title": "طراحی معماری", "title_en": "Architectural Design", "desc": "خلق فرم‌های معاصر با نگاه ایرانی؛ از کانسپت اولیه تا نقشه‌های اجرایی و جزئیات نما.", "desc_en": "Contemporary forms with an Iranian eye — from the first concept to construction drawings and facade details.", "icon": "draft"},
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{"title": "ساخت برج‌های مسکونی", "title_en": "Residential Towers", "desc": "اجرای برج‌های بلندمرتبه با استانداردهای سازه‌ای بین‌المللی و کیفیت تحویل بی‌نقص.", "desc_en": "High-rise execution built on international structural standards and a flawless handover quality.", "icon": "tower"},
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{"title": "مجتمع‌های تجاری", "title_en": "Commercial Complexes", "desc": "طراحی و ساخت مراکز تجاری با مطالعه دقیق جریان مخاطب و بازدهی بلندمدت سرمایه.", "desc_en": "Retail destinations designed and built around precise visitor-flow studies and long-term returns.", "icon": "mall"},
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{"title": "ویلاسازی", "title_en": "Private Villas", "desc": "ویلاهای اختصاصی هم‌نشین با طبیعت؛ محرمانگی، نور طبیعی و مصالح ماندگار.", "desc_en": "Bespoke villas in harmony with nature — privacy, natural light and enduring materials.", "icon": "villa"},
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{"title": "بازسازی", "title_en": "Renovation", "desc": "بازآفرینی ساختمان‌های موجود با ارتقای سازه، نما و تجربه زندگی در فضا.", "desc_en": "Reimagining existing buildings with upgraded structure, facades and living experience.", "icon": "renew"},
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{"title": "مدیریت پروژه", "title_en": "Project Management", "desc": "کنترل هم‌زمان زمان، هزینه و کیفیت با گزارش‌دهی شفاف در تمام مراحل ساخت.", "desc_en": "Controlling time, cost and quality in parallel with transparent reporting at every stage.", "icon": "manage"},
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{"title": "سرمایه‌گذاری ساختمانی", "title_en": "Real Estate Investment", "desc": "ساختارهای مشارکت شفاف، ارزیابی ریسک و طراحی سبد ملکی متناسب با سرمایه شما.", "desc_en": "Transparent partnership structures, risk assessment and property portfolios tailored to your capital.", "icon": "invest"},
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{"title": "محوطه‌سازی و لنداسکیپ", "title_en": "Landscape Design", "desc": "طراحی حیاط، بام سبز و مسیرهای دسترسی؛ ادامه معماری در فضای باز پروژه.", "desc_en": "Courtyards, green roofs and pathways — architecture carried on into the open air.", "icon": "landscape"},
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]
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STATS = [
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{"value": 21, "suffix": "+", "suffix_en": "+", "label": "سال تجربه ساخت", "label_en": "Years of building experience"},
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{"value": 47, "suffix": "", "suffix_en": "", "label": "پروژه تحویل‌شده", "label_en": "Projects delivered"},
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{"value": 860, "suffix": "هزار", "suffix_en": "K", "label": "مترمربع زیربنا", "label_en": "Square meters built"},
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{"value": 1200, "suffix": "+", "suffix_en": "+", "label": "خانواده ساکن", "label_en": "Resident families"},
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]
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PROJECTS = [
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{
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"slug": "aramesh-elahieh",
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"title": "برج آرامش الهیه",
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"title_en": "Aramesh Elahieh Tower",
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"location": "تهران، الهیه",
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"location_en": "Elahieh, Tehran",
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"year": "۱۴۰۲",
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"year_en": "2023",
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"area": "۲۴٬۰۰۰ متر مربع",
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"area_en": "24,000 m²",
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"floors": "۱۸ طبقه",
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"floors_en": "18 floors",
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"units": "۵۶ واحد",
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"units_en": "56 units",
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"client": "سرمایه‌گذاری خصوصی",
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"client_en": "Private investor",
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"summary": "یک برج مسکونی لوکس با نمای سنگ تراورتن و پوسته دوپوسته‌ای که مصرف انرژی را تا ۳۵ درصد کاهش داده است.",
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"summary_en": "A luxury residential tower with travertine cladding and a double-skin facade that cuts energy use by up to 35%.",
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"body": [],
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"body_en": [
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"Aramesh Elahieh Tower was designed on a site with a natural northward slope — an opportunity that placed the lobby, pool and shared spaces on three different levels and gave every unit an unobstructed view of the city.",
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"The outer shell combines light travertine stone with floor-to-ceiling triple-glazed windows. Copper-toned vertical louvers break the direct summer sun while letting winter light pour in.",
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"Construction was completed in thirty-two months, and every unit was sold before handover.",
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],
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},
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{
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"slug": "parseh-mall",
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"title": "مجتمع تجاری پارسه",
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"title_en": "Parseh Shopping Mall",
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"location": "اصفهان، مرکز شهر",
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"location_en": "City center, Isfahan",
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"year": "۱۴۰۱",
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"year_en": "2022",
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"area": "۳۸٬۵۰۰ متر مربع",
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"area_en": "38,500 m²",
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"floors": "۷ طبقه",
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"floors_en": "7 floors",
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"units": "۱۴۰ واحد تجاری",
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"units_en": "140 retail units",
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"client": "گروه سرمایه‌گذاری پارسه",
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"client_en": "Parseh Investment Group",
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"summary": "مرکز تجاری با آتریوم مرکزی و نورگیر سقفی که جریان مخاطب را به‌صورت طبیعی در همه ترازها توزیع می‌کند.",
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"summary_en": "A retail center with a central atrium and roof light-wells that naturally distribute visitor flow across every level.",
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"body": [],
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"body_en": [
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"A visitor-behavior study before design showed that the shortest vertical path was the key to the complex's commercial success — so the central atrium with diagonal escalators sits at the heart of the plan.",
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"Low-E glazing on the roof light-well carries daylight down to level B2 and measurably cuts artificial lighting consumption.",
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"The complex opened two months ahead of the contractual schedule.",
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],
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},
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{
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"slug": "daryakenar-villas",
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"title": "ویلاهای دریاکنار",
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"title_en": "Daryakenar Villas",
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"location": "مازندران، نوشهر",
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"location_en": "Nowshahr, Mazandaran",
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"year": "۱۴۰۰",
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"year_en": "2021",
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"area": "۹٬۲۰۰ متر مربع",
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"area_en": "9,200 m²",
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"floors": "۲ طبقه",
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"floors_en": "2 floors",
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"units": "۱۲ ویلا",
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"units_en": "12 villas",
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"client": "مجموعه خصوصی دریاکنار",
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"client_en": "Daryakenar Private Estate",
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"summary": "دوازده ویلای اختصاصی با چیدمان شانه‌ای که برای هر واحد، دید مستقیم به دریا و محرمانگی کامل فراهم می‌کند.",
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"summary_en": "Twelve bespoke villas in a comb layout that gives each unit a direct sea view and complete privacy.",
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"body": [],
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"body_en": [
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"The comb layout of the villas is the result of dozens of view-angle studies: no villa overlooks another, and all of them open onto the sea.",
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"The materials answer the humid northern climate: thermowood, exposed concrete and salt-resistant coatings on the facade metals.",
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"The landscape was designed with native plants to keep annual irrigation demand to a minimum.",
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],
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},
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{
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"slug": "niavaran-twins",
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"title": "برج دوقلوی نیاوران",
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"title_en": "Niavaran Twin Towers",
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"location": "تهران، نیاوران",
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"location_en": "Niavaran, Tehran",
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"year": "۱۳۹۹",
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"year_en": "2020",
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"area": "۳۱٬۷۰۰ متر مربع",
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"area_en": "31,700 m²",
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"floors": "۲۰ طبقه",
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"floors_en": "20 floors",
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"units": "۸۰ واحد",
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"units_en": "80 units",
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"client": "مشارکت با مالکان زمین",
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"client_en": "Partnership with landowners",
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"summary": "دو برج همسان با پادست مشترک که فضاهای رفاهی و پارکینگ‌ها را در یک تراز واحد ادغام می‌کند.",
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"summary_en": "Two identical towers on a shared podium that merges amenities and parking into a single level.",
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"body": [],
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"body_en": [
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"The two towers rest on a shared podium — a decision that let the amenities, event hall and parking be shared between the buildings and reduced the footprint on the garden.",
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"The structure uses shear walls with post-tensioned slabs so the interior spans stay free and the floor plans remain customizable.",
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],
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},
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{
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"slug": "kish-garden-tower",
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"title": "باغ‌برج کیش",
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"title_en": "Kish Garden Tower",
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"location": "کیش، مروارید",
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"location_en": "Marvàrid, Kish Island",
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"year": "۱۴۰۵ (پیش‌بینی)",
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"year_en": "2026 (expected)",
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"area": "۱۸٬۴۰۰ متر مربع",
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"area_en": "18,400 m²",
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"floors": "۱۴ طبقه",
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"floors_en": "14 floors",
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"units": "۶۲ واحد اقامتی",
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"units_en": "62 hospitality units",
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"client": "صندوق پروژه‌محور آرامش",
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"client_en": "Aramesh Project Fund",
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"summary": "باغ‌برجی اقامتی با تراس‌های سبز پیوسته که در حال ساخت است؛ پیشرفت فیزیکی پروژه ۴۸ درصد.",
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"summary_en": "A hospitality garden tower with continuous green terraces, currently under construction — 48% complete.",
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"body": [],
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"body_en": [
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"The continuous green terraces form a living skin that measurably lowers the facade surface temperature in the island's hot climate.",
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"The structure has reached the ninth floor, and facade installation has begun on the southern elevation.",
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],
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},
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{
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"slug": "aramesh-business-center",
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"title": "مرکز تجاری آرامش تهران",
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"title_en": "Aramesh Business Center Tehran",
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"location": "تهران، سعادت‌آباد",
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"location_en": "Saadatabad, Tehran",
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"year": "۱۴۰۶ (پیش‌بینی)",
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"year_en": "2027 (expected)",
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"area": "۲۷٬۳۰۰ متر مربع",
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"area_en": "27,300 m²",
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"floors": "۱۲ طبقه",
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"floors_en": "12 floors",
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"units": "۹۰ دفتر اداری",
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"units_en": "90 offices",
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"client": "مشارکت با هلدینگ آرامش",
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"client_en": "Partnership with Aramesh Holding",
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"summary": "مجتمع اداری-تجاری با هسته مرکزی شفاف و لابی دوبلکس؛ در مرحله اجرای سفت‌کاری.",
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"summary_en": "An office-retail complex with a transparent central core and double-height lobby; currently in structural works.",
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"body": [],
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"body_en": [
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"The space planning was built around flexible offices: every level can be divided into two, three or six independent units.",
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"Mechanical installations are progressing in parallel with the structural works to shorten the overall timeline.",
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],
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},
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]
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BEFORE_AFTER = {
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"title": "از کانسپت تا خلق واقعیت",
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"title_en": "From Concept to Reality",
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"lead": "دستگیره را بکشید و ببینید نمای ساختمانی چگونه از حالت اولیه به فرم مدرن تبدیل می‌شود.",
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"lead_en": "Drag the handle to see how a building facade turns from a raw concept into its modern form.",
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"before_label": "کانسپت اولیه",
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"before_label_en": "Initial concept",
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"after_label": "پروژه تکمیل‌شده",
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"after_label_en": "Completed project",
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}
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TIMELINE = [
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{"year": "۱۳۸۳", "year_en": "2004", "title": "آغاز مسیر", "title_en": "The Journey Begins", "desc": "تأسیس دفتر معماری آرامش با تیمی چهارنفره و نخستین پروژه بازسازی در تهران.", "desc_en": "Aramesh Architecture Office is founded by a four-person team, taking on its first renovation project in Tehran.", "image": IMAGES[2]},
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{"year": "۱۳۸۵", "year_en": "2006", "title": "نخستین ساخت مستقل", "title_en": "First Independent Build", "desc": "تحویل اولین ساختمان مسکونی هفت‌طبقه؛ آغاز همکاری با پیمانکاران سازه‌ای بزرگ.", "desc_en": "Delivery of the first seven-story residential building and the start of partnerships with major structural contractors.", "image": IMAGES[0]},
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{"year": "۱۳۸۷", "year_en": "2008", "title": "ورود به بازار تجاری", "title_en": "Entering Commercial Market", "desc": "طراحی و اجرای اولین مجتمع تجاری با رویکرد بازدهی سرمایه و جریان مخاطب.", "desc_en": "Design and execution of the first commercial complex, driven by capital returns and visitor flow.", "image": IMAGES[1]},
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{"year": "۱۳۸۹", "year_en": "2010", "title": "استاندارد بین‌المللی", "title_en": "International Standards", "desc": "استقرار نظام کنترل کیفیت و دریافت گواهی‌نامه‌های مدیریت پروژه.", "desc_en": "A quality-control system is established and project-management certifications are earned.", "image": IMAGES[4]},
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{"year": "۱۳۹۵", "year_en": "2016", "title": "بلندمرتبه‌سازی", "title_en": "Going High-Rise", "desc": "آغاز ساخت نخستین برج بیست‌طبقه شرکت در شمال تهران.", "desc_en": "Construction begins on the company's first twenty-story tower in northern Tehran.", "image": IMAGES[3]},
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{"year": "۱۴۰۳", "year_en": "Today", "title": "گروه ساختمانی آرامش امروز", "title_en": "Aramesh Construction Group Today", "desc": "پرتفوی ۴۷ پروژه، دفاتر در سه شهر و صندوق سرمایه‌گذاری ساختمانی اختصاصی.", "desc_en": "A portfolio of 47 projects, offices in three cities and a dedicated real estate investment fund.", "image": IMAGES[0]},
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]
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WHY = [
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{"title": "کیفیت بدون مصالحه", "title_en": "Quality Without Compromise", "desc": "انتخاب مصالح و مجریان بر اساس ماندگاری چنددهه‌ای، نه سریع‌ترین تحویل.", "desc_en": "Materials and subcontractors are chosen for decades of durability, not the fastest delivery."},
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{"title": "شفافیت مالی کامل", "title_en": "Full Financial Transparency", "desc": "گزارش ماهانه هزینه‌ها و پیشرفت فیزیکی برای همه شرکای پروژه.", "desc_en": "Monthly reporting of costs and physical progress for every project partner."},
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{"title": "تحویل به‌موقع", "title_en": "On-Time Delivery", "desc": "۹۴٪ پروژه‌های ما در بازه زمانی قراردادی یا زودتر تحویل داده شده‌اند.", "desc_en": "94% of our projects have been delivered on or ahead of the contractual schedule."},
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{"title": "طراحی اختصاصی", "title_en": "Bespoke Design", "desc": "هیچ نقشه‌ای دو بار اجرا نمی‌شود؛ هر پروژه هویت معماری خودش را دارد.", "desc_en": "No drawing is ever executed twice — every project has its own architectural identity."},
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{"title": "خدمات پس از تحویل", "title_en": "After-Sales Service", "desc": "پنج سال پشتیبانی فنی و نگهداری تأسیسات پس از تحویل کلید.", "desc_en": "Five years of technical support and building-systems maintenance after handover."},
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{"title": "پایداری و انرژی", "title_en": "Sustainability & Energy", "desc": "طراحی پوسته و تأسیسات با هدف کاهش مصرف انرژی تا ۳۵ درصد.", "desc_en": "Envelope and building systems designed to cut energy consumption by up to 35%."},
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]
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TESTIMONIALS = [
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{"name": "مهندس سارا کیانی", "name_en": "Sara Kiani", "role": "سرمایه‌گذار پروژه پارسه", "role_en": "Investor, Parseh Mall project", "quote": "گزارش‌های ماهانه گروه ساختمانی آرامش آن‌قدر دقیق بود که هیچ‌وقت نیاز نشد نگران سرمایه‌ام باشم. پروژه دو ماه زودتر از موعد به بهره‌برداری رسید.", "quote_en": "Aramesh's monthly reports were so precise that I never had to worry about my investment. The project opened two months ahead of schedule."},
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{"name": "دکتر امیرحسین راد", "name_en": "Dr. Amirhossein Rad", "role": "ساکن برج الهیه", "role_en": "Resident, Elahieh Tower", "quote": "کیفیت اجرا در جزئیاتی دیده می‌شود که معمولاً کسی به آن‌ها فکر نمی‌کند؛ از عایق صوتی پنجره‌ها تا نور غیرمستقیم راهروها.", "quote_en": "The build quality shows in details nobody usually thinks about — from the acoustic insulation of the windows to the indirect lighting in the corridors."},
|
||||
{"name": "مریم دلاور", "name_en": "Maryam Delavar", "role": "مدیر مجموعه ویلاهای دریاکنار", "role_en": "Manager, Daryakenar Villas", "quote": "همکاری با تیم طراحی، تجربه‌ای واقعاً حرفه‌ای بود. ایده‌های ما را شنیدند و به زبان معماری ترجمه کردند.", "quote_en": "Working with the design team was a truly professional experience. They listened to our ideas and translated them into architecture."},
|
||||
]
|
||||
|
||||
TEAM = [
|
||||
{"name": "کامران آرامش", "name_en": "Kamran Aramesh", "role": "بنیان‌گذار و مدیرعامل", "role_en": "Founder & CEO", "bio": "بیش از سه دهه تجربه در ساخت بلندمرتبه.", "bio_en": "Three decades of high-rise construction experience."},
|
||||
{"name": "نگار شریفی", "name_en": "Negar Sharifi", "role": "مدیر ارشد طراحی", "role_en": "Chief Design Officer", "bio": "معمار ارشد، فارغ‌التحصیل دانشگاه تهران و میلان.", "bio_en": "Senior architect, graduate of the University of Tehran and Milan."},
|
||||
{"name": "بهزاد مرادی", "name_en": "Behzad Moradi", "role": "مدیر اجرایی پروژه‌ها", "role_en": "Director of Project Execution", "bio": "مسئول کنترل کیفیت و زمان‌بندی همه کارگاه‌ها.", "bio_en": "Responsible for quality control and scheduling across all sites."},
|
||||
{"name": "الهام نیک‌آیین", "name_en": "Elham Nikaein", "role": "مدیر سرمایه‌گذاری", "role_en": "Investment Director", "bio": "طراح ساختارهای مشارکت و تحلیل بازدهی ملکی.", "bio_en": "Designs partnership structures and analyzes property returns."},
|
||||
]
|
||||
|
||||
ARTICLES = [
|
||||
{
|
||||
"slug": "natural-light",
|
||||
"title": "معماری آرام: چرا نور طبیعی گران‌ترین مصالح ساختمان است؟",
|
||||
"title_en": "Quiet Architecture: Why Is Natural Light the Most Expensive Building Material?",
|
||||
"date": "۲۴ مرداد ۱۴۰۳",
|
||||
"date_en": "August 14, 2024",
|
||||
"category": "معماری",
|
||||
"category_en": "Architecture",
|
||||
"read": "۶ دقیقه",
|
||||
"read_en": "6 min read",
|
||||
"excerpt": "نور طبیعی نه‌تنها کیفیت زندگی در فضا را تعیین می‌کند، بلکه مستقیماً بر مصرف انرژی و ارزش بلندمدت ملک اثر می‌گذارد.",
|
||||
"excerpt_en": "Natural light not only defines the quality of life in a space — it directly affects energy consumption and the long-term value of the property.",
|
||||
"body": [],
|
||||
"body_en": [
|
||||
"In the construction market, a unit's value is usually measured in square meters. But our experience over the past twenty years shows that the quality of light is more decisive than a few extra meters.",
|
||||
"Building orientation, bay depth and floor-to-ceiling height are the three main variables of natural light. The decision on all three is made before the first plan is drawn — and is hardly reversible afterwards.",
|
||||
"In Aramesh Elahieh Tower, rotating the building mass 12 degrees off north added two hours of useful winter light to the units — a cost-free decision with a decades-long effect.",
|
||||
"Our advice for choosing a unit is simple: visit at mid-morning and late afternoon, and judge the quality of light at exactly the hours you are actually home.",
|
||||
],
|
||||
},
|
||||
{
|
||||
"slug": "real-estate-portfolio",
|
||||
"title": "راهنمای انتخاب سبد سرمایه‌گذاری ملکی در بازار امروز",
|
||||
"title_en": "A Guide to Building a Real Estate Portfolio in Today's Market",
|
||||
"date": "۱۰ مرداد ۱۴۰۳",
|
||||
"date_en": "July 31, 2024",
|
||||
"category": "سرمایه‌گذاری",
|
||||
"category_en": "Investment",
|
||||
"read": "۹ دقیقه",
|
||||
"read_en": "9 min read",
|
||||
"excerpt": "سه معیار کلیدی برای تشکیل سبدی متعادل از دارایی ملکی، بر اساس افق زمانی و سطح ریسک شما.",
|
||||
"excerpt_en": "Three key criteria for building a balanced property portfolio, based on your time horizon and risk appetite.",
|
||||
"body": [],
|
||||
"body_en": [
|
||||
"A balanced property portfolio mixes assets with different liquidity — not all capital in one long-term project, not all in ready units.",
|
||||
"Time horizon is the first criterion. If your plan is shorter than two years, pre-purchasing in a project that has just started is a risky choice.",
|
||||
"The second criterion is reporting transparency. Without monthly reports of physical and financial progress, assessing the state of your capital is practically impossible.",
|
||||
"The third criterion is diversity of use. A residential–commercial mix measurably reduces the volatility of portfolio returns in downturns.",
|
||||
],
|
||||
},
|
||||
{
|
||||
"slug": "facade-quality",
|
||||
"title": "پنج نکته فنی که کیفیت نما را پس از ده سال مشخص می‌کند",
|
||||
"title_en": "Five Technical Details That Reveal Facade Quality After Ten Years",
|
||||
"date": "۲۸ تیر ۱۴۰۳",
|
||||
"date_en": "July 18, 2024",
|
||||
"category": "اجرا",
|
||||
"category_en": "Construction",
|
||||
"read": "۵ دقیقه",
|
||||
"read_en": "5 min read",
|
||||
"excerpt": "نمای ساختمان در سال اول زیبا به نظر می‌رسد؛ تفاوت کیفیت اجرا در سال دهم آشکار می‌شود.",
|
||||
"excerpt_en": "A facade looks beautiful in its first year; the difference in workmanship shows in its tenth.",
|
||||
"body": [],
|
||||
"body_en": [
|
||||
"Mechanical fixings of facade stone matter more than the stone itself. Adhesive fixing has a short life in Iran's hot-and-cold climate.",
|
||||
"Contraction joints must be designed on the drawing, not decided on site — their absence is the first cause of horizontal facade cracks.",
|
||||
"Window perimeter waterproofing is the most frequent point of failure. Installing waterproofing tape before the sill goes in removes that risk.",
|
||||
"Hot-dip galvanized sub-structures cost marginally more than painted ones — and last many times longer.",
|
||||
"Finally, take the annual facade inspection seriously: repairing one joint costs next to nothing compared with redoing the whole facade.",
|
||||
],
|
||||
},
|
||||
{
|
||||
"slug": "commercial-yield",
|
||||
"title": "چگونه بازدهی یک پروژه تجاری را پیش از ساخت تخمین بزنیم؟",
|
||||
"title_en": "How to Estimate a Commercial Project's Yield Before Building It",
|
||||
"date": "۱۵ تیر ۱۴۰۳",
|
||||
"date_en": "July 5, 2024",
|
||||
"category": "سرمایه‌گذاری",
|
||||
"category_en": "Investment",
|
||||
"read": "۷ دقیقه",
|
||||
"read_en": "7 min read",
|
||||
"excerpt": "مدل ساده‌ای برای برآورد بازدهی، بر پایه جریان مخاطب، ترکیب واحدها و نرخ اجاره منطقه.",
|
||||
"excerpt_en": "A simple yield-estimation model based on visitor flow, unit mix and local rental rates.",
|
||||
"body": [],
|
||||
"body_en": [
|
||||
"Estimating commercial yield starts with three numbers: daily visitor flow, the rental rate per square meter in the area, and the net-to-gross floor ratio.",
|
||||
"A common mistake is ignoring the upper levels. Without a well-designed vertical path, levels three and above usually fail to reach even half of the ground-floor rate.",
|
||||
"Finally, write the conservative scenario too — if the project still makes sense in the pessimistic case, the investment is a rational one.",
|
||||
],
|
||||
},
|
||||
{
|
||||
"slug": "facade-materials",
|
||||
"title": "مصالح نما: مقایسه سنگ، کامپوزیت و ترموود در اقلیم ایران",
|
||||
"title_en": "Facade Materials: Stone, Composite and Thermowood in Iran's Climate",
|
||||
"date": "۲ تیر ۱۴۰۳",
|
||||
"date_en": "June 22, 2024",
|
||||
"category": "اجرا",
|
||||
"category_en": "Construction",
|
||||
"read": "۸ دقیقه",
|
||||
"read_en": "8 min read",
|
||||
"excerpt": "هر مصالح نما در اقلیم متفاوتی درست کار می‌کند؛ انتخاب اشتباه، هزینه نگهداری را چند برابر می‌کند.",
|
||||
"excerpt_en": "Every facade material works in the right climate; the wrong choice multiplies maintenance costs.",
|
||||
"body": [],
|
||||
"body_en": [
|
||||
"In a dry climate, stone has the best durability — but its weight demands a precise sub-structure and structural calculations.",
|
||||
"Composite is the fast, light choice, provided you pick a fire-rated grade and account for thermal expansion along the sheet.",
|
||||
"In the humid northern climate, thermowood is the best aesthetic answer — with a twice-yearly maintenance schedule.",
|
||||
],
|
||||
},
|
||||
{
|
||||
"slug": "renovate-or-rebuild",
|
||||
"title": "بازسازی یا نوسازی؟ معیارهای تصمیم‌گیری برای مالکان",
|
||||
"title_en": "Renovate or Rebuild? Decision Criteria for Property Owners",
|
||||
"date": "۲۰ خرداد ۱۴۰۳",
|
||||
"date_en": "June 9, 2024",
|
||||
"category": "معماری",
|
||||
"category_en": "Architecture",
|
||||
"read": "۶ دقیقه",
|
||||
"read_en": "6 min read",
|
||||
"excerpt": "اگر عمر سازه و ضوابط شهری اجازه دهند، بازسازی می‌تواند بازدهی بالاتری از تخریب کامل داشته باشد.",
|
||||
"excerpt_en": "If the structure's age and city regulations allow, renovation can outperform full demolition and rebuild.",
|
||||
"body": [],
|
||||
"body_en": [
|
||||
"First the structure is assessed: if seismic retrofitting costs more than 40% of a new build, rebuilding is the more rational option.",
|
||||
"The second criterion is today's urban regulations. Sometimes demolition grants you less permissible floor area — which changes the decision entirely.",
|
||||
"In renovation, the greatest added value comes from three places: the facade, the entrance and the re-planning of the interior.",
|
||||
],
|
||||
},
|
||||
]
|
||||
|
||||
FAQS = [
|
||||
{"question": "حداقل سرمایه برای مشارکت در پروژه‌های گروه ساختمانی آرامش چقدر است؟", "question_en": "What is the minimum capital to join Aramesh Construction Group projects?", "answer": "ساختار مشارکت هر پروژه متفاوت است، اما معمولاً واحدهای سرمایه‌گذاری از سطح مشخصی آغاز می‌شوند و جزئیات دقیق در جلسه ارزیابی اولیه ارائه می‌شود.", "answer_en": "Each project's partnership structure is different, but investment units usually start from a defined level, and the exact details are presented in the initial assessment meeting."},
|
||||
{"question": "مدت زمان معمول ساخت یک برج مسکونی چقدر است؟", "question_en": "How long does it take to build a residential tower?", "answer": "بسته به تعداد طبقات و شرایط زمین، میانگین اجرای یک برج مسکونی بین ۲۸ تا ۴۲ ماه از زمان صدور پروانه تا تحویل کلید است.", "answer_en": "Depending on the number of floors and site conditions, a residential tower takes on average 28 to 42 months from permit issuance to key handover."},
|
||||
{"question": "آیا امکان تغییر نقشه داخلی واحد وجود دارد؟", "question_en": "Can the unit's interior layout be customized?", "answer": "بله. تا پیش از پایان مرحله سفت‌کاری، امکان شخصی‌سازی پلان داخلی با هماهنگی تیم طراحی و تأیید سازه فراهم است.", "answer_en": "Yes. Until the structural phase is complete, the interior plan can be customized in coordination with the design team and structural approval."},
|
||||
{"question": "خدمات پس از تحویل شامل چه مواردی می‌شود؟", "question_en": "What does the after-sales service include?", "answer": "پنج سال پشتیبانی فنی تأسیسات مکانیکی و برقی، بازدید دوره‌ای سالانه و تضمین اجرای نما و عایق‌کاری.", "answer_en": "Five years of technical support for mechanical and electrical systems, an annual inspection, and warranty on facade work and insulation."},
|
||||
{"question": "پروژه‌ها در چه شهرهایی اجرا می‌شوند؟", "question_en": "In which cities do you build?", "answer": "در حال حاضر تهران، اصفهان و سواحل شمالی کشور مناطق اصلی فعالیت ما هستند و پروژه‌ای نیز در جزیره کیش در دست ساخت است.", "answer_en": "Tehran, Isfahan and the northern coasts are currently our main regions, and a project is also under construction on Kish Island."},
|
||||
]
|
||||
|
||||
NAV_ITEMS = [
|
||||
{"label": "صفحه اصلی", "label_en": "Home", "href": "/"},
|
||||
{"label": "درباره ما", "label_en": "About", "href": "/about"},
|
||||
{"label": "خدمات", "label_en": "Services", "href": "/services"},
|
||||
{"label": "پروژه‌ها", "label_en": "Projects", "href": "/projects"},
|
||||
{"label": "سرمایه‌گذاری", "label_en": "Investment", "href": "/investment"},
|
||||
{"label": "وبلاگ", "label_en": "Blog", "href": "/blog"},
|
||||
{"label": "سوالات متداول", "label_en": "FAQ", "href": "/faq"},
|
||||
{"label": "تماس با ما", "label_en": "Contact", "href": "/contact"},
|
||||
]
|
||||
|
||||
HERO = {
|
||||
"kicker": "از سال ۱۳۸۳ — تهران، اصفهان، سواحل شمال",
|
||||
"kicker_en": "Since 2004 — Tehran, Isfahan, Northern Coasts",
|
||||
"title": "ساختمانی که آرامش را معماری می‌کند",
|
||||
"title_en": "A building that architects tranquility",
|
||||
"title_highlight": "معماری",
|
||||
"title_highlight_en": "architects",
|
||||
"subtitle": "طراحی، ساخت و سرمایه‌گذاری در پروژه‌های مسکونی و تجاری لوکس؛ با استانداردی که در جزئیات دیده می‌شود و در سال‌ها دوام می‌آورد.",
|
||||
"subtitle_en": "Design, construction and investment in luxury residential and commercial projects — to a standard you can see in the details and trust for years.",
|
||||
"badge_value": "۴۷",
|
||||
"badge_value_en": "47",
|
||||
"badge_label": "پروژه تحویل‌شده در بیست‌ویک سال فعالیت حرفه‌ای",
|
||||
"badge_label_en": "Projects delivered in twenty-one years of professional work",
|
||||
"cta_primary_label": "مشاهده پروژه‌ها",
|
||||
"cta_primary_label_en": "View Projects",
|
||||
"cta_secondary_label": "مشاوره سرمایه‌گذاری",
|
||||
"cta_secondary_label_en": "Investment Advisory",
|
||||
"scroll_label": "اسکرول کنید",
|
||||
"scroll_label_en": "Scroll",
|
||||
}
|
||||
|
||||
STORY = {
|
||||
"title": "درباره ی ما",
|
||||
"title_en": "About Us",
|
||||
"paragraphs": [],
|
||||
"paragraphs_en": [
|
||||
"Aramesh Construction Group began as a small architecture office and is today one of Iran's recognized names in luxury construction. Through all these years one principle has not changed: a building must be made for living, not for a quick sale.",
|
||||
"Every project starts with a study of the land, light, climate and the residents' way of life; then the design, structural and execution teams carry it through a single process to key handover.",
|
||||
],
|
||||
"quote": "«ساختمان برای ما فقط آجر و بتن نیست؛ بلکه تعهدی است به کیفیت زندگی ساکنان. ما فضاهایی می‌سازیم که در گذر زمان ارزش و هویت خود را حفظ کنند.»",
|
||||
"quote_en": "\u201cA building, for us, is not just brick and concrete; it is a commitment to the quality of life of its residents. We build spaces that keep their value and identity as time passes.\u201d",
|
||||
"quote_author": "کامران آرامش — مدیرعامل شرکت ساختمانی آرامش",
|
||||
"quote_author_en": "Kamran Aramesh — CEO, Aramesh Construction Group",
|
||||
"stat1_value": "۹۴٪",
|
||||
"stat1_value_en": "94%",
|
||||
"stat1_label": "تحویل به‌موقع پروژه‌ها",
|
||||
"stat1_label_en": "On-time project delivery",
|
||||
"stat2_value": "۵ سال",
|
||||
"stat2_value_en": "5 years",
|
||||
"stat2_label": "پشتیبانی پس از تحویل",
|
||||
"stat2_label_en": "Post-handover support",
|
||||
"link_label": "داستان کامل ما",
|
||||
"link_label_en": "Our full story",
|
||||
"bento": [],
|
||||
"bento_en": [
|
||||
{"src": IMAGES[0], "alt": "Facade of an Aramesh residential tower in Tehran"},
|
||||
{"src": IMAGES[1], "alt": "Central atrium of Parseh Shopping Mall"},
|
||||
{"src": IMAGES[2], "alt": "Villas built on the northern coasts"},
|
||||
{"src": IMAGES[3], "alt": "Night view of the Niavaran Twin Towers"},
|
||||
],
|
||||
}
|
||||
|
||||
SECTION_HEADINGS = [
|
||||
{"key": "services", "title_en": "Services", "lead_en": "From the first line on paper to key handover, capital management and landscape design — every stage under one roof and one quality-control system."},
|
||||
{"key": "featured_projects", "title_en": "Featured Projects", "lead_en": "The work that says the most about our standard — both the delivered projects and the ones under construction today.", "cta_label_en": "All Projects"},
|
||||
{"key": "gallery", "title_en": "Gallery", "lead_en": "Frames from the sites and delivered projects of Aramesh Construction Group."},
|
||||
{"key": "timeline", "title_en": "Our Path", "lead_en": "From a four-person office to 47 projects. Walk through the timeline of our work."},
|
||||
{"key": "why_us", "title_en": "Why Aramesh Construction Group", "lead_en": "Six reasons clients and investors come back to us a second time."},
|
||||
{"key": "testimonials", "title_en": "Client Testimonials"},
|
||||
{"key": "team", "title_en": "Our Team", "lead_en": "The people who make each project's key decisions — and answer for them."},
|
||||
{"key": "articles", "label_en": "Blog", "title_en": "Latest Articles", "lead_en": "Notes from the architecture, execution and investment teams of Aramesh Construction Group on what's happening on site and in the market.", "cta_label_en": "All Articles"},
|
||||
{"key": "faq", "title_en": "Frequently Asked Questions", "lead_en": "Short answers to the questions investors and buyers ask most."},
|
||||
{"key": "investment_models", "title_en": "Partnership Models", "lead_en": "Depending on your capital, time horizon and risk appetite, one of these three paths is right for you."},
|
||||
{"key": "process", "title_en": "How We Work", "lead_en": "Four transparent steps, from the first meeting to key handover."},
|
||||
]
|
||||
|
||||
PAGE_HEROES = [
|
||||
{"key": "about", "title_en": "About Us", "lead_en": "Aramesh Construction Group is a team of architects, structural engineers and project managers working in luxury construction since 2004."},
|
||||
{"key": "services", "title_en": "Services", "lead_en": "Eight specialized fields covering a building project's full cycle, from idea to operation."},
|
||||
{"key": "projects", "title_en": "Projects", "lead_en": "A collection of residential towers, commercial centers and private villas — from delivered projects to today's active sites."},
|
||||
{"key": "investment", "title_en": "Investment", "lead_en": "Three clear paths into the luxury construction market, with transparent financial structures and regular reporting."},
|
||||
{"key": "blog", "title_en": "Blog", "lead_en": "Notes from the architecture, execution and investment teams of Aramesh Construction Group on what's happening on site and in the market."},
|
||||
{"key": "faq", "title_en": "Frequently Asked Questions", "lead_en": "Before you call, the answer to your question might be right here. If not, we would be glad to talk directly."},
|
||||
{"key": "contact", "title_en": "Contact Us", "lead_en": "For construction consultancy, investment or a project visit, our teams in three cities are ready to respond."},
|
||||
]
|
||||
|
||||
INVESTMENT_MODELS = [
|
||||
{
|
||||
"title": "مشارکت در ساخت",
|
||||
"title_en": "Joint Construction Partnership",
|
||||
"desc": "مالک زمین و گروه ساختمانی آرامش در سود پروژه شریک می‌شوند؛ اجرا، مجوزها و فروش بر عهده ماست.",
|
||||
"desc_en": "The landowner and Aramesh share the project's profit; execution, permits and sales are on us.",
|
||||
"points": [],
|
||||
"points_en": ["Free land assessment", "Transparent contract with performance guarantee", "Monthly progress reporting"],
|
||||
},
|
||||
{
|
||||
"title": "صندوق پروژه‌محور",
|
||||
"title_en": "Project-Based Fund",
|
||||
"desc": "سرمایه‌گذاری روی یک پروژه مشخص با واحدهای قابل خرید و بازدهی محاسبه‌شده در پایان دوره.",
|
||||
"desc_en": "Investment in a specific project with purchasable units and a calculated yield at the end of the term.",
|
||||
"points": [],
|
||||
"points_en": ["Minimum 24-month term", "Quarterly valuation reports", "Investment units are transferable"],
|
||||
},
|
||||
{
|
||||
"title": "پیش‌خرید واحد",
|
||||
"title_en": "Pre-Purchase",
|
||||
"desc": "خرید واحد مسکونی یا تجاری در مراحل ابتدایی ساخت با قیمت پیش از تکمیل و پرداخت مرحله‌ای.",
|
||||
"desc_en": "Buying a residential or commercial unit in the early stages of construction, at a pre-completion price with staged payments.",
|
||||
"points": [],
|
||||
"points_en": ["Payments staged to match progress", "Interior layout customization", "Delivery-time guarantee"],
|
||||
},
|
||||
]
|
||||
|
||||
PROCESS_STEPS = [
|
||||
{"step": "۰۱", "step_en": "01", "title": "مطالعه و امکان‌سنجی", "title_en": "Study & Feasibility", "desc": "بررسی زمین، ضوابط شهری و تحلیل بازدهی اقتصادی پروژه.", "desc_en": "Site review, urban regulations and an economic yield analysis of the project."},
|
||||
{"step": "۰۲", "step_en": "02", "title": "طراحی و فاز اجرایی", "title_en": "Design & Construction Drawings", "desc": "کانسپت معماری، طراحی سازه و تأسیسات و تهیه نقشه‌های اجرایی.", "desc_en": "Architectural concept, structural and MEP design, and construction documentation."},
|
||||
{"step": "۰۳", "step_en": "03", "title": "اجرا و کنترل کیفیت", "title_en": "Execution & Quality Control", "desc": "ساخت با نظارت مستمر، گزارش ماهانه پیشرفت و کنترل هزینه.", "desc_en": "Construction with continuous supervision, monthly progress reports and cost control."},
|
||||
{"step": "۰۴", "step_en": "04", "title": "تحویل و پشتیبانی", "title_en": "Handover & Support", "desc": "تحویل کلید، آموزش بهره‌برداری و پنج سال پشتیبانی فنی.", "desc_en": "Key handover, operating walkthrough and five years of technical support."},
|
||||
]
|
||||
|
||||
OFFICES = [
|
||||
{"city": "تهران", "city_en": "Tehran", "address": "خیابان ولیعصر، برج آرامش، طبقه هجدهم", "address_en": "Valiasr St., Aramesh Tower, 18th Floor", "hours": "شنبه تا چهارشنبه، ۹ تا ۱۸", "hours_en": "Saturday–Wednesday, 9 AM–6 PM"},
|
||||
{"city": "اصفهان", "city_en": "Isfahan", "address": "خیابان چهارباغ بالا، مجتمع پارسه، طبقه ششم", "address_en": "Chaharbagh Bala St., Parseh Complex, 6th Floor", "hours": "شنبه تا چهارشنبه، ۹ تا ۱۷", "hours_en": "Saturday–Wednesday, 9 AM–5 PM"},
|
||||
{"city": "نوشهر", "city_en": "Nowshahr", "address": "بلوار دریا، دفتر پروژه دریاکنار", "address_en": "Darya Blvd., Daryakenar Project Office", "hours": "شنبه تا پنجشنبه، ۱۰ تا ۱۶", "hours_en": "Saturday–Thursday, 10 AM–4 PM"},
|
||||
]
|
||||
|
||||
GALLERY_IMAGES = [
|
||||
{"src": IMAGES[0], "alt_en": "Aramesh Construction Group project, No. 1"},
|
||||
{"src": IMAGES[1], "alt_en": "Aramesh Construction Group project, No. 2"},
|
||||
{"src": IMAGES[2], "alt_en": "Aramesh Construction Group project, No. 3"},
|
||||
{"src": IMAGES[3], "alt_en": "Aramesh Construction Group project, No. 4"},
|
||||
{"src": IMAGES[4], "alt_en": "Aramesh Construction Group project, No. 5"},
|
||||
{"src": IMAGES[1], "alt_en": "Aramesh Construction Group project, No. 6"},
|
||||
]
|
||||
|
||||
STATUS_LABELS = [
|
||||
{"key": "done", "label_en": "Completed"},
|
||||
{"key": "progress", "label_en": "In Progress"},
|
||||
]
|
||||
|
||||
CONTACT_SECTION = {
|
||||
"label": "تماس با ما",
|
||||
"label_en": "Contact Us",
|
||||
"title": "پروژه‌تان را با ما در میان بگذارید",
|
||||
"title_en": "Tell Us About Your Project",
|
||||
"lead": "شماره‌تان را بگذارید؛ کارشناس ما در کمتر از یک روز کاری برای یک جلسه مشاوره رایگان تماس می‌گیرد.",
|
||||
"lead_en": "Leave your number — our expert will call you within one business day for a free consultation session.",
|
||||
"address_label": "دفتر مرکزی",
|
||||
"address_label_en": "Head Office",
|
||||
"phone_label": "تلفن",
|
||||
"phone_label_en": "Phone",
|
||||
"email_label": "ایمیل",
|
||||
"email_label_en": "Email",
|
||||
"name_label": "نام",
|
||||
"name_label_en": "Name",
|
||||
"name_placeholder": "نام و نام خانوادگی",
|
||||
"name_placeholder_en": "Full name",
|
||||
"phone_field_label": "شماره تلفن",
|
||||
"phone_field_label_en": "Phone number",
|
||||
"note_label": "توضیحات",
|
||||
"note_label_en": "Details",
|
||||
"note_optional_label": "(اختیاری)",
|
||||
"note_optional_label_en": "(optional)",
|
||||
"note_placeholder": "درباره پروژه یا درخواست خود بنویسید…",
|
||||
"note_placeholder_en": "Tell us about your project or request…",
|
||||
"submit_label": "ارسال درخواست مشاوره",
|
||||
"submit_label_en": "Request a Consultation",
|
||||
"sending_label": "در حال ارسال…",
|
||||
"sending_label_en": "Sending…",
|
||||
"success_title": "درخواست شما ثبت شد",
|
||||
"success_title_en": "Your Request Was Received",
|
||||
"success_text": "از اعتماد شما سپاسگزاریم. کارشناسان ما به‌زودی با شما تماس می‌گیرند.",
|
||||
"success_text_en": "Thank you for your trust. Our experts will contact you shortly.",
|
||||
"success_button_label": "ثبت درخواست جدید",
|
||||
"success_button_label_en": "Submit Another Request",
|
||||
}
|
||||
|
||||
NEWSLETTER = {
|
||||
"title": "خبرنامه گروه ساختمانی آرامش",
|
||||
"title_en": "Aramesh Construction Group Newsletter",
|
||||
"lead": "هر ماه یک ایمیل: پروژه‌های جدید، فرصت‌های سرمایه‌گذاری و یادداشت‌های تیم معماری.",
|
||||
"lead_en": "One email a month: new projects, investment opportunities and notes from the architecture team.",
|
||||
"placeholder": "نشانی ایمیل شما",
|
||||
"placeholder_en": "Your email address",
|
||||
"button_label": "عضویت",
|
||||
"button_label_en": "Subscribe",
|
||||
"sending_label": "در حال ارسال…",
|
||||
"sending_label_en": "Sending…",
|
||||
"success_text": "عضویت شما ثبت شد.",
|
||||
"success_text_en": "Your subscription has been registered.",
|
||||
}
|
||||
|
||||
FOOTER = {
|
||||
"about_text": "گروه ساختمانی آرامش از سال ۱۳۸۳ ساختمان‌هایی می‌سازد که قرار است چند نسل در آن‌ها زندگی کنند؛ معماری آرام، اجرای دقیق و سرمایه‌گذاری شفاف.",
|
||||
"about_text_en": "Since 2004, Aramesh Construction Group has been building for generations to come: calm architecture, precise execution and transparent investment.",
|
||||
"pages_heading": "صفحات",
|
||||
"pages_heading_en": "Pages",
|
||||
"services_heading": "خدمات",
|
||||
"services_heading_en": "Services",
|
||||
"contact_heading": "ارتباط با ما",
|
||||
"contact_heading_en": "Contact",
|
||||
"copyright": "© ۱۴۰۳ گروه ساختمانی آرامش — تمامی حقوق محفوظ است.",
|
||||
"copyright_en": "© 2025 Aramesh Construction Group — All rights reserved.",
|
||||
"tagline": "طراحی و ساخت با دقتِ معماری",
|
||||
"tagline_en": "Designed and built with architectural precision",
|
||||
"socials_en": [
|
||||
{"label": "Instagram", "href": "#", "icon": "instagram"},
|
||||
{"label": "LinkedIn", "href": "#", "icon": "linkedin"},
|
||||
{"label": "Telegram", "href": "#", "icon": "telegram"},
|
||||
],
|
||||
}
|
||||
|
||||
SEO_META = [
|
||||
{"page_key": "home", "title_en": "Aramesh Construction Group | Luxury Residential & Commercial Buildings", "description_en": "Design, construction and investment in luxury residential and commercial projects in Iran — 21 years of experience, 47 delivered projects."},
|
||||
{"page_key": "about", "title_en": "About Us | Aramesh Construction Group", "description_en": "Architects, structural engineers and project managers in luxury construction since 2004."},
|
||||
{"page_key": "services", "title_en": "Services | Aramesh Construction Group", "description_en": "Architectural design, high-rise construction, commercial complexes, villas, renovation and project management."},
|
||||
{"page_key": "projects", "title_en": "Projects | Aramesh Construction Group", "description_en": "Residential towers, commercial centers and private villas — delivered projects and active sites."},
|
||||
{"page_key": "investment", "title_en": "Investment | Aramesh Construction Group", "description_en": "Three transparent paths into the luxury construction market: joint construction, project-based funds and pre-purchase."},
|
||||
{"page_key": "blog", "title_en": "Blog | Aramesh Construction Group", "description_en": "Articles on architecture, construction and real estate investment from the Aramesh team."},
|
||||
{"page_key": "faq", "title_en": "FAQ | Aramesh Construction Group", "description_en": "Short answers to the most frequent questions from investors and buyers."},
|
||||
{"page_key": "contact", "title_en": "Contact Us | Aramesh Construction Group", "description_en": "Get in touch for construction consultancy, investment or a project visit — offices in Tehran, Isfahan and Nowshahr."},
|
||||
]
|
||||
Reference in New Issue
Block a user